000 00406nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a8189333097
082 _a658.827 KAM-B
100 _aKambhammettu, Shyam Sunder
245 0 _aBrand valuation: concepts and applications
260 _bLe Magnus University
_aHyderabad
_c2005
300 _a243 p.
650 _aBrands; Branding; Marketing
942 _cBK
999 _c4418
_d4418