000			00445nam a2200145Ia 4500
008			221102s9999 xx 000 0 und d
020			_a9781578512218
082			_a658.827 KOE-B
100			_aKoehn, Nancy F.
245		0	_aBrand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell
260			_bHarvard Business School _aBoston, Massachusetts _c2001
300			_a469 p.
650			_aBrands; Branding; Marketing
942			_cBK
999			_c4033 _d4033