000 | 00443nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 221102s9999 xx 000 0 und d | ||
020 | _a9780750646147 | ||
082 | _a658.827 CHE-F | ||
100 | _aChernatony, Lesile de | ||
245 | 0 | _aFrom brand vision to brand evaluation: Strategically building and sustaining brands | |
260 |
_bButterworth-Heinemann _aOxford _c2003 |
||
300 | _a335 p. | ||
650 | _aBrands; Branding; Marketing | ||
942 | _cBK | ||
999 |
_c3590 _d3590 |