000 00443nam a2200145Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780750646147
082 _a658.827 CHE-F
100 _aChernatony, Lesile de
245 0 _aFrom brand vision to brand evaluation: Strategically building and sustaining brands
260 _bButterworth-Heinemann
_aOxford
_c2003
300 _a335 p.
650 _aBrands; Branding; Marketing
942 _cBK
999 _c3590
_d3590