000 00410nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780470844823
082 _a658.8 BAK-N
100 _aBaker, Susan
245 0 _aNew consumer marketing: managing a living demand system
260 _bJohn Wiley
_aNewYork
_c2003
300 _axii,204 p.
650 _aMarketing
700 _aBass, Margrit
942 _cBK
999 _c3561
_d3561