000 00520nam a22001697a 4500
005 20250207184614.0
008 250207b |||||||| |||| 00| 0 eng d
020 _a9789357460897
082 _a658.827 AAK-F
100 _aAaker, David
245 _aFuture of Purpose-driven branding:
_bSignature programs that impact & inspire both business and Society/
_cDavid Aaker and Varsha Jain
260 _aNew Delhi
_bWiley
_c2023
300 _a270p.
650 _aBrands and branding
700 _aJain, Varsha
942 _cBK
999 _c11605
_d11605