000 | 00626nam a22002177a 4500 | ||
---|---|---|---|
005 | 20231019133614.0 | ||
008 | 231019b |||||||| |||| 00| 0 eng d | ||
020 | _a978353946135 | ||
082 | _a658.827 KEL-S | ||
100 | _aKeller, Kevin Lane | ||
245 |
_aStrategic Brand Management: _bBuilding, Measuring, and Managing Brand Equity/ _cKevin Lane Keller et. al. |
||
250 | _a5th ed. | ||
260 |
_aNoida _bPearson's _c2022 |
||
300 | _a642p. | ||
500 | _aIncludes index | ||
650 | _aBrand Management | ||
700 | _aSwaminathan, Vanitha | ||
700 | _aParameswaran, Ambi MG | ||
700 | _aJacob, Isaac C. | ||
942 | _cBK | ||
999 |
_c11423 _d11423 |