000 00626nam a22002177a 4500
005 20231019133614.0
008 231019b |||||||| |||| 00| 0 eng d
020 _a978353946135
082 _a658.827 KEL-S
100 _aKeller, Kevin Lane
245 _aStrategic Brand Management:
_bBuilding, Measuring, and Managing Brand Equity/
_cKevin Lane Keller et. al.
250 _a5th ed.
260 _aNoida
_bPearson's
_c2022
300 _a642p.
500 _aIncludes index
650 _aBrand Management
700 _aSwaminathan, Vanitha
700 _aParameswaran, Ambi MG
700 _aJacob, Isaac C.
942 _cBK
999 _c11423
_d11423