000 00282nam a2200109Ia 4500
008 221102s9999 xx 000 0 und d
100 _aMuthuraman, B.
245 0 _aBuiding successful brands in the 21st century
260 _bExcel Multimedia
_c2009
650 _aBrands
942 _cBK
999 _c11218
_d11218