000 00554nam a2200169Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9780070682160
082 _a658.8342 HAW-C
100 _aHawkins, Del l.
245 0 _aConsumer behavior: Building marketing strategy
250 _a11th ed.
260 _bTata McGraw-Hill Publishing
_aNew Delhi
_c2011
300 _a866 p.
650 _aConsumer markets-United States; Consumer behaviour-United States; Market surveys-United States
700 _aBest, Roger J.; Coney, Kenneth A.
942 _cBK
999 _c11097
_d11097