000 00505nam a2200157Ia 4500
008 221102s9999 xx 000 0 und d
020 _a9781633697003
082 _a658.812 SIG-C
100 _aTerwiesch, Christian/
245 0 _aConnected Strategy: Building continuous customer relationships for competitive advantage
260 _bHarvard Business Review Press
_aBoston, Massachusetts
_c2019
300 _a264 p.
650 _aRelationship marketing
700 _aTerwiesch, Christian/
942 _cBK
999 _c10565
_d10565