Sheth, Jagdish N. <br/><br/>
The 4A's of marketing 

 - New York  Routledge  2011 
 - 209 p. 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing; Customer relations-Management; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  SHE