TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay
TI  - Service Marketing: Integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.809  ZEI 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Services Industries-Marketing-India; Services Industries-Management; Customer Services-Marketing
ER  -