TY  - BOOK
AU  - Marr, Bernard
TI  - Big data in practice: How 45 successful companies used big data analytics to deliver extraordinary results
SN  - 9788126562817
U1  - 658.0557  MAR 
PY  - 2018///
CY  - New Delhi
PB  - Wiley
KW  - Consumer Behaviour; Strategic Planning; Big Data
ER  -