TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Michael J. A.
TI  - Data Minning Techniques: For Marketing, sales and customer relationship management
SN  - 9788126534722
U1  - 658.4038  LIN-D 
PY  - 2017///
CY  - New Delhi
PB  - Wiley
KW  - Marketing-Data processing; Business-Data processing
ER  -