Cravens, David <br/><br/>
Strategic Marketing 

 - 8th ed. 
 - New Delhi  Cengage Learning  2009 
 - 726 p. 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making; Marketing-Management; Marketing-Management-Case Studies
<br/><br/><label>Dewey Class. No.: </label>658.802  CRA-S