TY  - BOOK
AU  - Clow, Kenneth
AU  - Baack, Donald E.
TI  - Integrated Advertising Promotion and Marketing Comminications
SN  - 9788131709962
U1  - 659.1  CLO 
PY  - 2011///
CY  - Noida
PB  - Perason
KW  - Advertiing; Marketing Communication
ER  -