Clow, Kenneth <br/><br/>
Integrated Advertising Promotion and Marketing Comminications 

 - 3rd ed. 
 - Noida  Perason  2011 
 - 537 p. 
<br/><br/><label>ISBN: </label>9788131709962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertiing; Marketing Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  CLO