TY  - BOOK
AU  - Sweetwood, Adele
AU  - Davenport, Thomas H.
TI  - Analytical marketer: how to transform your marketing organization
SN  - 9781625278458
U1  - 658.802  SWE-A 
PY  - 2016///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Marketing-Technological Innovation; Marketing-Management; Quantitative Research
ER  -