Batra, Rajeev <br/><br/>
Advertising Management 

 - 5 ed. 
 - Delhi  Pearson  2012 
 - 768 p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  BAT-A