Cateora Philip R <br/><br/>
International Marketing 

 - 13 ed. 
 - Delhi  Tata Mc-Graw Hill  2011 
 - 888 p. 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing, Global marketing, Multinational marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  CAT-I