TY  - BOOK
AU  - Sheth, Jagdish N
AU  - Parvatiyar, Atul
TI  - Handbook of relation Marketing
SN  - 788178291048
U1  - 658.812  SHE-H 
PY  - 2006///
CY  - Delhi
PB  - Response
KW  - Relation Marketing
ER  -