TY  - BOOK
AU  - Mukerjee, Kaushik
AU  - Sheth, Jagdish N
TI  - Customer Relationship Management: A Strategic Approach to Marketing
SN  - 9788120332850
U1  - 658.812  MUK-C 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
KW  - CRM
ER  -