TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N.
TI  - Customer Relationship Management: A Strategic perspective
SN  - 9781403928627
U1  - 658.812  SHA-C 
PY  - 2009///
CY  - Delhi
PB  - Macmillan
KW  - CRM
ER  -