TY  - BOOK
AU  - Nair, N. Ranjan
AU  - Nair, Sanjith R.
TI  - Marketing Management: the value perspective
SN  - 9788180549588
U1  - 658.8  NAI-M 
PY  - 2013///
CY  - Delhi
PB  - Sultan Chand and sons
KW  - Marketing Management; Marketing
ER  -