TY  - BOOK
AU  - Kapferer J. N.
TI  - New strategic brand management: Advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.827  KAP-N 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Brand name products-Management; Branding (Marketing)
ER  -