TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar
TI  - Marketing Management
SN  - 978-81-317-67160
U1  - 658.8  KOT-M 
PY  - 2014///
CY  - Delhi
PB  - pearson
KW  - Marketing management
ER  -