Kotler, Philip <br/><br/>
Marketing Management 

 - 14 ed. 
 - Delhi  pearson  2014 
 - 596 p. 
<br/><br/><label>ISBN: </label>978-81-317-67160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-M