TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, David A; Myers, John G.
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1  BAT-A 
PY  - 2011///
CY  - Delhi
PB  - Pearson Education
KW  - Advertising management
ER  -