TY  - BOOK
AU  - Moorthy, Y.L.R.
TI  - Brand Management: The Indian context
SN  - 8125907394
U1  - 658.827  MOO-B 
PY  - 2000///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Brands; Branding; Marketing
ER  -