Moorthi, Y. L. R. <br/><br/>
Brand management: The Indian Context 

 - Delhi  Vikas Publishing House  2003 
 - 171 p. 
<br/><br/><label>ISBN: </label>8125914277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding; Brands; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  MOO-B