Kapferer, J N <br/><br/>
New strategic brand management: Creating and sustaining brand equity long term 

 - 4 ed. 
 - Delhi  Kogan Page  2011 
 - 560 p. 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  KAP-N