TY  - BOOK
AU  - Smilansky, Shaz
TI  - Experiential marketing: a practical guide to interactive brand experiences
SN  - 9780749457167
U1  - 658.827  SMI-E 
PY  - 2009///
CY  - Delhi
PB  - Kogan Page
KW  - Marketing; Brand experiences
ER  -