TY  - BOOK
AU  - Warden, Nick
TI  - Profit brand: How to increase the profitability, accountability & sustainability of brands
SN  - 9780749450946
U1  - 658.827  WAR-P 
PY  - 2007///
CY  - Delhi
PB  - Kogan Page
KW  - Brands; Brand name products-Marketing; Brand name products-Management; Customer relations
ER  -