TY  - BOOK
AU  - Cohen, Marshal
TI  - Buy me: New ways to get customers to choose your product and ignore the rest
SN  - 9780071067157
U1  - 658.8342  COH-B 
PY  - 2010///
CY  - Delhi
PB  - Tata McGraw Hill
KW  - Buying
ER  -