TY  - BOOK
AU  - Sarin, Sharad
TI  - Strategic brand management for B2B markets: road map for organizational transformation
SN  - 9788132105220
U1  - 658.827  SAR-S 
PY  - 2010///
CY  - Delhi
PB  - Response Books
KW  - Brand management; B2B markets
ER  -