Cheverton, Peter <br/><br/>
Understanding Brands/ 
Peter Cheverton 
 - New Delhi  Kogan Page  2009 
 - 139 p. 
 - The Sunday Times Creating Success .
<br/><br/><label>ISBN: </label>9788175543119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands and branding
<br/><br/><label>Dewey Class. No.: </label>658.827  CHE-P