TY  - BOOK
AU  - Gamble, Paul R
AU  - Stone, Merlin,; Tapp, Alan; Marsella, Anthony
TI  - Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line
SN  - 9780749447762
U1  - 658.8  GAM-M 
PY  - 2006///
CY  - Delhi
PB  - Kogan Page
KW  - Marketing--Management
ER  -