Witzel, Morgen <br/><br/>
Tata:  the evolution of a corporate brand/ 
Morgen Witzel. Foreword by Ram Charan 
 - Delhi  Penguin  2010 
 - 222 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tata Group<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>659.2 WIT-T