TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - Origin of brands: How product evolution creates endless possibilities for new brands
SN  - 9780060570156
U1  - 658.827  RIE-O 
PY  - 2005///
CY  - NewYork
PB  - Harper Collins
KW  - Brands; Branding; Marketing
ER  -