TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazer
TI  - Consumer Behavior
SN  - 9788129701978
U1  - 658.8342  SCH-C 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education
KW  - Consumer behavior; Consumer markets; Market surveys
ER  -