TY  - BOOK
AU  - Bijapurkar, Rama
AU  - Prahlad, C.K.; Murthy, N.R. Narayana
TI  - we are like that only: Understanding the logic of consumer India
SN  - 9780143065975
U1  - 658.8342  BIJ-W 
PY  - 2009///
CY  - Delhi
PB  - Penguin Portfolio
KW  - Consumer behaviour; Consumer markets-India
ER  -