Mathur, U. C. <br/><br/>
Product and brand management 

 - Delhi  Excel Books  2007 
 - 534 p. 
<br/><br/><label>ISBN: </label>97881744654498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brands; Branding; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  MAI-P