Kumar, S Ramesh <br/><br/>
Consumer behaviour and branding: Indian context 

 - Delhi  Pearsond education  2009 
 - 607 p. 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Branding
<br/><br/><label>Dewey Class. No.: </label>658.8342  KUM-C