TY  - BOOK
AU  - Ind, Nicholas
TI  - Beyond branding: How the new values of transparency and integrity are changing the World of brands
SN  - 9780749442125
U1  - 658.827  IND-B 
PY  - 2008///
CY  - Delhi
PB  - Kogan Page
KW  - Branding; Brands; Marketing
ER  -