TY  - BOOK
AU  - Zikmund, William G
AU  - Babin, Barry
TI  - Essentials of marketing research
SN  - 9788131502815
U1  - 658.83  ZIK-E 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning India
KW  - Marketing Research
ER  -