Zikmund, William G <br/><br/>
Essentials of marketing research 

 - 3rd ed. 
 - New Delhi  Cengage Learning India  2007 
 - 414 p. 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  ZIK-E