Khan, Matin <br/><br/>
Consumer behaviour and advertising management 

 - New Delhi  New Age International (P) Limited  2007 
 - 374 p. 
<br/><br/><label>ISBN: </label>9798122419473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Advertising management
<br/><br/><label>Dewey Class. No.: </label>658.8342  KHA-C