Kerin, Roger A. <br/><br/>
Marketing: the core 

 - 2 ed. 
 - Delhi  McGraw Hill  2007 
 - 425 p. 
<br/><br/><label>ISBN: </label>9780071107723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  KER-M