TY  - BOOK
AU  - Kumar, Arun
AU  - Meenakshi, N
TI  - Marketing management: comprehensive text, best practices, corporate insights
SN  - 9788125920625
U1  - 658.8  KUM-M 
PY  - 2007///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Marketing Management
ER  -