Kumar, Arun <br/><br/>
Marketing management: comprehensive text, best practices, corporate insights 

 - Delhi  Vikas Publishing House  2007 
 - 864 p. 
<br/><br/><label>ISBN: </label>9788125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  KUM-M