TY  - BOOK
AU  - Terpstra, Vern
AU  - Sarathy, Ravi
TI  - International marketing
SN  - 9789812431226
U1  - 658.848  TER-I 
PY  - 2004///
CY  - Bangalore
PB  - Thomson Asia Pte Ltd
KW  - International marketing; Export marketing; International Business enterprises
ER  -